Floor Tiling · Wall Tiling · Natural Stone · Levelling · Waterproofing
Dragon Reforms lays floors and tiles walls in homes across the north Costa Blanca, from a single bathroom to every room of a villa. We prepare the base properly, lay it neatly and coordinate the other trades around it.
Tiled floors are the norm on this coast for good reason. They stay cool through the long summer, they cope with sand and spilt drinks, and they last. They are also unforgiving. A tile laid on a poor base, with too little adhesive or no allowance for movement, will crack or lift, and the fault is not visible until it fails.
That is why our tiling work begins below the surface. We check the slab, find hollow patches, deal with levels and, in wet areas, make sure waterproofing is right before a single tile goes down. The finished look is the last ten percent of the job, not the first.
Our work covers wall and floor tiling in porcelain, including large-format panels, natural stone, laminate and other floors, taking up old tiles, screeds and levelling, grouting and sealing, skirting, and underfloor heating in bathrooms. Terrace and outdoor paving is handled alongside our terrace renovation team.
Dragon Reforms has worked from Callosa d'en Sarrià since 1999, and one project manager looks after the whole sequence so painting, plumbing, electrics and carpentry meet your new floor in the right order. Our team works in both languages, and owners living abroad are kept informed with photos and video.
What is included
Good tiling is mostly preparation and planning, and these are the parts we take responsibility for on every job.
Mediterranean floors
The climate asks more of a floor than most owners expect.
Summers are hot, winters are mild but can be damp, and floors in between swing through a surprising range. Tile and stone stay cool underfoot in July, which is why they are standard in coastal homes, and they shrug off sand, pets and spills much better than carpet or untreated timber.
The same climate causes problems. Terraces heat up in the day and cool at night, expanding and contracting, and salt air near the sea works at poor joints and at metal fixings. Even indoors, humidity can affect boards and some laminates, so we advise where each surface belongs.
Our recommendations come from what we see lasting in local homes. We use tile in kitchens, bathrooms, entrances and balcony doors, and consider other floors for bedrooms and studies where warmth and quiet matter more. We tell you plainly when a choice will disappoint.
Materials
Each material has strengths and limits, and we explain them before you commit.
Porcelain is the workhorse. It absorbs very little water, resists staining and comes in finishes from plain to wood-effect and stone-effect. Large-format panels reduce joints and give a calm, continuous look, but they demand a level base and careful handling, so we plan levelling around them.
Natural stone brings texture and variation that manufactured tile cannot match. It needs appropriate sealing and gentle cleaning, and some types mark more readily than others. We encourage you to see samples in the actual room and to expect variation between slabs.
Laminate and other plank floors suit dry bedrooms and living rooms, where owners want warmth and a speedier installation. They are not suited to wet areas or places with regular dampness. We do not promise lifespans, but we do say honestly which surface we would choose and why.
Preparation
What lies under the tiles decides how long the new floor lasts.
Lifting old tiles reveals the truth about the floor. We often find hollow patches where the old adhesive let go, cracks that follow structural movement, or slopes built in by earlier work. Each is dealt with before laying, because new tiles will inherit any weakness beneath them.
Levelling is done with compounds or screeds chosen for the thickness needed. Raising a floor changes door clearances and thresholds, so we discuss heights with you in advance. In some homes it is better to leave a gentle slope than to chase a perfectly flat surface.
Where tiles are sound, flat and firmly bonded, tiling over them is occasionally possible, but it adds height and hides what is beneath. We recommend lifting when there is doubt, and we explain our reasoning rather than simply choosing the cheaper route.
Wet areas
Water finds every flaw, so wet rooms need extra care.
In showers and bathroom floors, waterproofing under the tile is the critical layer. Tiles and grout are not watertight on their own. We apply a proper membrane, treat corners and drains with care and let it cure before tiling, so leaks do not appear in the room or flat below.
Floors in wet rooms need a fall towards the drain and a grippy finish, while kitchen floors need to stand up to oil and constant cleaning. Wall tiles in these rooms look best when the layout is planned from the focal wall, so cuts are balanced and lines meet fittings sensibly.
Where tiling is part of a new bathroom or kitchen, our plumbers, electricians and carpenters work in the same sequence. For shower-focused work, see our walk-in showers and wet rooms pages, and for a whole room, our bathroom renovation service.
Remote owners
Many of our clients are not here when the work happens.
A large share of homes on this coast are second homes or holiday properties, and owners cannot always be present. We plan around your visits, fix start and finish dates, and aim to complete tiling when the property is empty so you return to a finished floor.
Throughout the job we send photographs of the old floor coming up, the base after preparation and the tiles as they go down. Decisions on layout, joint colour and trims are confirmed with you by message or video call before they are fixed in place.
Keys can be held safely for the project, and one project manager is your point of contact. If you let the property, let us know how it is used so we can suggest durable finishes, but we do not manage rentals and make no claims about income.
Before you hire
Whoever you choose, these checks help you compare quotations fairly and avoid the common faults.
You should come away from any tiler's visit knowing the plan for the base, the order of work and the likely finished height. If those answers are vague, ask again. Our own quotations are written to answer these questions up front.
Areas
We work from the Marina Baixa valley out to the coast and along it.
Our teams lay floors and tile walls in apartments, townhouses, fincas and villas across the north Costa Blanca. Each town has its own mix of housing, climate pressures and access, so we have written a page for each one. Choose yours below to see how we approach the work there.
Tiling and flooring in Benidorm flats: removing old tiles, levelling, porcelain, laminate and bathrooms, planned around blocks and neighbours. Free quotation.
View Benidorm →Tiling and flooring in Altea: uneven old town floors, traditional tiles and stone, modern porcelain for coastal villas, careful access. Free quotation.
View Altea →Tiling and flooring in La Nucía villas: large-format porcelain, open-plan living areas, stairs and empty-house timing, with levelling first. Free quotation.
View La Nucía →Tiling and flooring in Finestrat: split-level hillside homes, steps and stairs, terraces with sun exposure and Cala de Finestrat apartments. Free quotation.
View Finestrat →Tiling and flooring in Calpe: salt-resistant choices for seafront flats, hardwearing holiday-let floors, villa porcelain, sealed bathrooms. Free quotation.
View Calpe →Tiling and flooring in Alfaz del Pi and Albir: replacing tired floors in villas and flats, wood-effect porcelain, bathrooms and kitchens. Free quotation.
View Alfaz del Pi & Albir →Tiling and flooring in Polop: village houses with thick walls and old floors, stone, terracotta, levelling uneven bases, hillside villas. Free quotation.
View Polop →Tiling and flooring in Benissa: fincas with large rooms and old floors, natural stone, old town houses and coastal villas, prepared carefully. Free quotation.
View Benissa →Tiling and flooring in Villajoyosa (La Vila Joiosa): durable floors for year-round family homes, old-street townhouses, seafront flats. Free quotation.
View Villajoyosa →Tiling and flooring in Callosa d'en Sarrià, where Dragon Reforms is based: village houses, fincas, hillside terraces and valley homes. Free quotation.
View Callosa d'en Sarrià →Tiling and flooring in Albir: holiday and second-home flats near the promenade, hillside villas below the Sierra Helada, fitted to visits. Free quotation.
View Albir →Questions
Now and then, if what is there is flat, solid and firmly stuck down, though the added thickness can mask hidden problems. We inspect before advising, and we recommend lifting when there is any doubt about the base.
Porcelain is the usual choice. It stays cool, takes up hardly any moisture and wipes clean. Indoors, a mid-tone with slight texture is practical. Outdoors, grip matters most, so we choose a textured finish.
Yes. In showers, bathroom floors and other wet zones we apply a waterproofing layer first and let it cure before tiling. Tiles and grout alone do not make a surface watertight, and a leak can reach the room below.
Yes, we can fit it in bathrooms and discuss other rooms case by case. It adds work and needs suitable adhesive and a cautious first switch-on. We explain whether it is worthwhile for how often you use the room.
It depends on the area, the state of the old floor, the levelling needed and the drying times. The written quotation carries a realistic time estimate and says when the surface is ready for foot traffic and move furniture back.
Sometimes, but old tiles are often discontinued or have faded, so an exact match is not guaranteed. We look for the closest option, or suggest a deliberate change at a threshold that looks planned.
Yes, alongside our terrace renovation team, who look at drainage, falls and waterproofing as well as the surface. Outdoor tiles need grip and movement joints, so they are chosen differently from indoor ones.
Related services
Get in touch
Give us the rooms, their current floors and the result you want. We visit, measure, test the base and explain honestly what is involved, with the work set out in writing before anything starts.
Quotations are free and without obligation. Our team works in English and Spanish, and owners who live abroad are kept informed with photos and video.
Customer reviews
Genuine Google reviews from Dragon Reforms customers.
Professional Collaboration & Complete House Renovation – Calpe
“We have been collaborating for many years on projects both large and small, with excellent results. Our latest collaboration was the complete renovation of a house in Calpe. Thanks to their professionalism and reliability, they were able to handle all phases of the project. We hope to continue working together for many years to come.”
Complete Apartment Renovation – Benidorm
“I would like to say a huge thank you to Dragonreforms. Nico and his team did an excellent job renovating our 2 bedroom apartment in Benidorm. This included a beautiful new bathroom, kitchen, flooring, interior doors, plumbing and complete electrical works. Truly amazing workmanship. You have made our dreams come true.”
Get a quote
Tell us about the job and the property and we will get back to you to arrange a visit.
